Posted On 11 Jan 2019
Facebook Retargeting Real Estate Agents
For most real estate agents, there is a lot of focus on getting more people to visit our websites. Agents will spend money on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive more traffic, yet the vast majority of that traffic is wasted. Once you learn the strategy of Facebook Retargeting For Real Estate, you will be hooked, because you will bring your lost leads back to you!
Most visitors end up leaving your website before they become your client. And most of them never return, even if they found your content valuable. Stay with me to the end of this blog post and you will understand why Facebook Retargeting is so important to your real estate business. You will also learn how the Facebook Retargeting Pixel brings clients back to your website over and over again!
Retargeting your website visitors with Facebook ads means showing targeted Facebook ads to people who have previously visited your website. It’s one of the least expensive forms of advertising on Facebook and it is the most effective! If you’re serious about using Facebook Ads to grow your business, retargeting is an absolute must. Ryan Deiss, CEO of Digital Marketer predicts that “soon all display advertising will be retargeted advertising and the pixel will become even more valuable than the click itself.”
Now more than ever, it’s important to set up your website to support retargeting with Facebook Ads. The best part is that it’s free to set up, so you can start building your list of potential clients. Even if you’re not ready to advertise, there should be nothing holding you back from setting up you pixel today!
Why is Facebook Retargeting so effective?
1-We all know that email marketing is still one of the most effective marketing methods available to real estate agents. When you combine email marketing with Facebook Retargeting, you have a powerful set of marketing tools that is unsurpassed. This is all fairly new technology that has become available over the past couple of years.
2-With email marketing, we can deliver a message that appeals to our clients based on their interests. For example, if we offered a lead magnet that contained a secret list of homes, we would know that our list of clients are buyers who are looking to purchase a home. We now have the ability to deliver a home buying message speaking to home buyers based on where they are in our lead funnel. Likewise, we could offer a lead magnet directed toward home sellers and deliver a home selling message to those potential clients.
3-One drawback with email marketing is that it’s hard to convince people to give up their email addresses. People are smart, so they understand when they give up their information, they will end up receiving marketing messages. For that reason, it can be difficult to get someone to trust you enough to give you their information. New people who have just discovered you might not have a level of trust in you just yet. You need to build that trust over a period of time, before someone is willing to interact with you on a deeper level. This is why many agents end up with a lot of website visitors, yet not many who join their email list. Facebook Retargeting solves that problem!
4-Facebook Retargeting gives you almost all of the benefits of email that I described above without requiring an email address or opt-in. Every time someone visits your website, they automatically get ‘pixelled’ by Facebook. This just means they go into a group that you can target with Facebook ads. You can then run Facebook ads to these people whenever you like. That means you are running Facebook ads only to people who have expressed interest in you by visiting your website. You are also reaching them directly in their Facebook news feed.
5-Lastly, you also have the ability to separate people based on what pages they have visited, or what content they have viewed on your website! That means you can show different ads depending on what they like or where they are in your sales funnel.